The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
نویسندگان
چکیده
Vol. XL (February 2003), 1–9 1 *Paul E. Green is Emeritus Professor of Marketing, Wharton School of Business, University of Pennsylvania (e-mail: [email protected]. edu). Richard M. Johnson is Founder and Chairman, Sawtooth Software (email: [email protected]). William D. Neal is Founder and Senior Executive Officer, SDR Consulting (e-mail: [email protected]). PAUL E. GREEN, RICHARD M. JOHNSON, and WILLIAM D. NEAL*
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